Netflix Houses are coming next year
Yes, you heard me right. Netflix. plans to open its first two "Netflix Houses" in 2025.
These aren't theme parks, but they're not far off. Call them Lo-Fi Disney World. Here's what we know:
Locations: King of Prussia, Pennsylvania, right outside of Philly and Dallas, Texas
Size: Over 100,000 square feet each
Features: Shopping, dining, and interactive experiences based on popular Netflix shows
Imagine waltzing on a "Bridgerton" set or facing the "Squid Game" glass bridge challenge. That's the kind of immersive experience Netflix is promising.
Why is Netflix doing this?
It's not about creating a new revenue stream. Instead, these venues are designed as marketing tools to boost engagement with the core streaming service.
This move follows Netflix's success with over 50 pop-up experiences in 25 cities
But will it work? Can Netflix translate screen magic into real-world experiences? And more importantly, will fans pay to visit? I have my doubts. I honestlyI can’t imagine it. But that’s just me. Maybe I’m the weirdo here.
What do you think? Would you visit a Netflix House? Share your thoughts in the comments.
On that note, I'm James Brown, and as always, be well.
Netflix Houses