Now that the Grimm's fairy tale, Snow White, is in the public domain, which means it can be used by anyone, Conservative media company The Daily Wire is making their own live-action version called Snow White and the Evil Queen.
The movie, which is coming out soon, stars one of the company's youngest hosts, actress-turned-YouTuber Brett Cooper of the comments section.
The move is widely seen as a slap at Disney for its new version of a tale, for being too woke.
But that undersells the decision.
The Daily Wire, still best known for being the home of commentator Ben Shapiro, is diversifying its lineup, in part by creating what they call family-friendly children's content.
They say they'll spend about $100 million on the shows and movies.
Daily Wire co-CEO Jeremy Boreing addressed the pivot during a 2022 Employee Town Hall.
“We're going to do the same thing we always do,” said Boreing. “We're going to build alternatives. Americans have enormous economic might. They just don't have any alternatives. The Daily Wire is building those alternatives. And today I'm proud to tell you that we will be launching Daily Wire Kids.”
Movies like this are inevitable. As media becomes more sliced and diced, it will become more personalized and ideological. And that means more political. For better or for worse.
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