San Diego based Cali BBQ joins Wendy's in the growing list of restaurants planning or thinking about using surge or dynamic or uber style pricing Wendy's expects to roll it out next year but Cali BBQ has been doing this for quite some time
Shawn Walchef, Cali BBQ's owner, told the Wall Street Journal its variable pricing for sales of its pulled pork sandwiches online has made the chain an extra $1,500 a month in delivery sales over the last year.
$1,500, eh?
I'm happy for them.
But that sucks for us.
I loathe this idea.
It's bad for companies, it's bad for customers, and bad for employees.
I pity the server who will have to argue with a customer over the price of a cheeseburger and fries, let alone a pulled pork sandwich or a Frosty.
Frankly, I'm worried about what's next.
We're already seeing it for tolls in some cities like New York.
Variable pricing for gas seems like an obvious one. And I'm afraid what supermarkets would do with this kind of technology.
But I know this virus is spreading And I'm not sure how to stop it It feels like we're being taken advantage of
What do you think?
Tell me in the comments and support my work at jamesbrowntv.substack.com Or email me at jamesbrowntv@gmail.com.
You can also leave me a message at 585-484-0339 and if you like what I'm doing share this with a friend on that note I'm James Brown and as always be well
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