Gen Z's fascination with vintage items continues to surprise older generations. The latest trend? Cassette tapes are making a comeback.
According to Morning Consult Intelligence:
Gen Z's preference for "classic and timeless over trendy" has increased by 15 points in the last three years.
Another sign: Abercrombie and the Barbie movie are back too.
But it's not just about nostalgia.
Gen Z is also embracing "dumb tech" - simpler devices that offer a break from the constant connectivity of smartphones.
Why this trend?
Some speculate it's a reaction to digital fatigue. Gen Z is the first generation to live their whole lives with easy internet access
Others see it as a way for Gen Z to connect with a past they never experienced firsthand.
This shift poses interesting questions for marketers and product designers. How can brands balance cutting-edge technology with retro appeal?
What's your take on this trend? Are you hanging onto your old cassette player? Or do you think this is just a passing fad? Share your thoughts in the comments.
On that note, I'm James Brown, and as always, be well.
Cassette Tapes