Tired of the Tinder slog? I hated it too. Now there’s a whole world of niche dating apps out there waiting for singles.
These lesser-known options may not have the mass appeal of the big players like Bumble or OKCupid, but they offer some unique perks.
Take HER the dating app is just for queer women and non-binary people. It has 15 million users across 115 countries. And get this - its paid subscriptions grew 15% last quarter.
"If people are going to have multiple [dating] products, they'll often only be a premium member of one of them," says HER's CEO told Fast Company.
And they're getting creative with features too. Happn, a French app, matches people who frequent the same spots. The goal? A modern twist on those chance encounters that used to happen in those third places. Not work, or home, those other places, bars, cafes and restaurants.
Then there's Feeld, which I find strange. Its niche is non-monogamous people. It's booming. It's seen 30% average annual growth since 2022, with Gen Z leading the charge.
These dating products, as dystopian as that sounds, are designed to serve specific groups of people well instead of chasing endless growth. For now. These are businesses after all. Apps like Match, Hinge and Plenty of Fish once worked well too until it was obvious that perpetual singles culture makes them more profitable.
So, what do you think? Ready to expand your dating app horizon?
Share your thoughts in the comments and support my work at JamesBrowntv.substack.com.
On that note, I'm James Brown, and as always, be well.
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