The pandemic was a catalyst.
According to Google, searches for “The Bible” and “Christianity” surged across the West during Covid—and never quite came back down. Germany, Canada, Australia, France. Same pattern. A twenty-year rise capped by a spiritual spike.
And “The Bible” outpaced “Christianity” every single year.
That says something. People weren’t just looking for religion. They were looking for words. For something written, passed down, held together.
Maybe that’s because trust in institutions is low. Or maybe it’s just easier to seek out a book than a belief system.
Either way, when the world went still, curiosity returned. About something bigger than lockdowns and layoffs. Bigger than medicine or markets. Something old. Something lasting.
And here we are, in 2025, with both terms hitting their highest levels on record.
We talk a lot about what the pandemic took. But maybe it gave us something too: A chance to wonder. To reach. To remember.
So I’ll ask: When life paused, did you search for something sacred?
Let me know in the comments and check out more at jamesabrown.net.
On that note, I’m James a Brown, and as always—be well.
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