I’m building a business. It’s one of my projects. I’ve been obsessed with media, messaging, and communication my entire life. Now, three decades into that obsession, I’m working on expressing that commitment in ways I can control—or at least try to. And along the way, I hope to help others.
Why? Because it makes me happy. Few other things do. I know I’ll likely work for the next 30 years or so, and I want to enjoy as much of that time as possible. And because someday, like all of us, I’m going to die. When that time comes, I want to look back knowing I spent my years on things that truly mattered to me, took care of mine, and scratched the surface of my potential.
But here’s my trouble: I have an endless stream of ideas. It’s both a gift and a curse. My mother often reminds me to focus on the gift half and execute. She’s right—I’m working on it. And soon enough, you’ll see it.
This reflects Habit 2 of The 7 Habits of Highly Effective People: Begin with the End in Mind. Stephen Covey argues that all things are created twice: first in our minds, and then in reality. You start with a vision, refine it into a blueprint, measure twice, cut once, and shape the world into something closer to what you’ve imagined—or at least try to.
What’s your blueprint? What’s the end you’re working toward? Let me know in the comments and support my work at JamesBrownTV.substack.com.
On that note, I’m James Brown, and as always—be well.
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